Google Disallows AdSense Arbitrage

You may have heard a lot about Google bans AdSense accounts for the reason of invalid ad clicks previously. And now Google is taking a further step to close AdSense publishers accounts if Google thinks that the AdSense publishers websites aren't suitable to their AdSense content network. A number of AdSense publishers has reported that they received emails from Google stating that they have an unsuitable business model and their AdSense account will be disabled within 2 weeks. This is a shocking news to me. The affected AdSense publishers will not lose any AdSense revenue as Google will pay all the earning the publishers have earned.

So far there is only emails communication with the involved AdSense published, Google has not officially announced about this matter.

All those affected publishers are either doing AdSense Arbitrage or building sites that are specially for AdSense (MFA sites). AdSense arbitrage means getting traffic/visitors from Google Adwords PPC advertising program to AdSense websites in order to generate AdSense revenue. It is a fast way to make money from AdSense. For 'made for AdSense' (MFA) sites, I think Google is targeting to close MFA sites that are lacking of content.

It seems that fast and easy money cannot be found in AdSense anymore. To work with AdSense for long term, you must provide unique and helpful content to your targeted visitors on your website. Google has said that AdSense is for content. They want to display their AdSense ads on websites with relevant content not websites offer little content and give no value to visitors.

by: Alan Liew